Branded Films is a company focused on pre-production, production and post-production of audiovisual imagery with a high profile. They have a great portfolio of projects in few years of existence, that have editing work for Netflix, commercials, direction, film and photography for institutional and corporate videos with cinema quality.
The challenge was getting a simple, modern and contemporary feeling that capture its innovative language. With a custom type on the brand mark, with a comtemporary and sofisticated typographic solution, a double ligature in uppercases, one of them with the use of negative space that helps to have an unique brand mark but also helps to compact its width, making it easy too manage. Also a simple animated logo reveal into a deep and cinematic dark background, but also with a dynamic feeling with luminescent particles flying around that become a foundational graphic language for future applications.
There were some exploration for logo reveal, making some variations that helps to cover some possibilities of the way that the brand would have, so this enriching round becomes also great and help to grow in certain way to find the better that the client likes.