I directed and managed an institutional video for CECSAMEX, a galvanized wire manufacturer company in Puebla, México, with a beautiful black and white aestethic, with a cinematic language. This was a key project for my client because it was the perfect opportunity for showing the new rebrand that I designed and developed, also I work on a new graphic language, more sutile, thoughtful and grown up personality.
The challenge was mixing the industrial, human and community topics as key points of the company, but in a smart way.
Art direction, Postproduction & titles design: José Luis Coyotl Mixcoatl
Editor & Post-production: Luis Zeron
Production & Shooting: Juana Films
Script: Juana Films
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