![](https://cdn.myportfolio.com/0ac4a007ac06f3df2633db069bf0ca88/6b56185b-3ad8-4d2d-922b-f8ebf9ea3f41_rw_1200.gif?h=7a67d54b22feaa7185146b2fe192443c)
Additional to the Collective Crew brand package (https://jlcoyotlm.myportfolio.com/collective-crew) that I designed, there's an additional design required besides the institutional elements. Because the whole activities will be happening in the magic town of Real del Monte, placed in the state of Hidalgo, Mexico, a special lettering design for a t-shirt edition was created, getting a fancy and cheerful design, recovering the picturesque and the greenery of Real del Monte in a playful lettering design, just going out the boundaries of the Collective Crew brand, but also linking it with some of its elements.
![](https://cdn.myportfolio.com/0ac4a007ac06f3df2633db069bf0ca88/e77d3783-7841-48b7-a703-67560e0c10ad_rw_1200.jpg?h=ec12331c30b1c86128c53786222b2de1)
![](https://cdn.myportfolio.com/0ac4a007ac06f3df2633db069bf0ca88/a88bb18a-786d-4c4a-9a8b-ecfaec0e1f92_rw_1200.gif?h=5ce452497a31618668183d3b7b50de87)